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Sunday, June 22, 2014

Me to We - Meets - STAPLES

Hello All,
I hope your weekend is going well, the weather here in Toronto has been extremely dreamy! On Thursday June 19th, the Free The Children organizations held a Me to We event at the Toronto Front Street STAPLES unveiling their new partnership with Staples and ACCO Brands to revolutionize back -to- school shopping.

 “For the first time ever, students and parents across Canada have the power to make a difference with their back-to-school purchases and help thousands of children in Latin America, Africa and Asia receive access to education. Me to We, in partnership with Staples and ACCO Brands, launched its first line of eco- friendly school supplies with an impact. Each product purchased gives a life- changing gift directly to a child or family in a Free The Children community overseas, so they are free to learn without battling against hunger, thirst, disease and financial restraints. Together with hundreds of students; Free The Children co- founder Marc Kielburger; Me to We CEO, Roxanne Joyal; VP of Merchandising at Staples, Pete Gibel; and a surprise celebrity appearance from JRDN; Me to We will officially launch its eco-friendly line of school supplies at Staples’ Front Street location in Toronto. The line is now available for purchase exclusively at Staples locations across Canada or online at

Back- to- school never sounded so good! Let's check out the fantastically cool merchandise!!!

Be the difference kiddies and parents, it's worth it, as well as "socially conscious shopping made simple!"

xo Brit Sammy.

*Media release and images all courtesy of Free The Children, Me to We, and Staples 
*Special thanks to Natalie Schoffer- Manager, Public Relations and Publicity; Valerie Outmezguine- Public Relations Specialist, Staples; and Lindsey Coulter (Me to We)